there are so many people who romanticize the helvetica. a typeface that affected the life of millions. most, in typeface interested folks, know the helvetica documentary by gary hustwit. now he decided to make a movie about industrial design (I would also mention product design). about the people behind the products you use. to name just a few examples: ronan and erwan bouroullec from paris, jonathan Ive from apple, marc newson from london and hella jongerius from rotterdam. the title is objectified. things are seldom that unambiguous. the movie is currently in production and will have its world premiere in early 2009.
objectified logo by build
marc newson – lockheed lounge
hella jongerius – office pets
ronan and erwan bouroullec – rocks
jonathan ive – iphone