first helvetified and then objectified – and you can watch it

there are so many people who romanticize the helvetica. a typeface that affected the life of millions. most, in typeface interested folks, know the helvetica documentary by gary hustwit. now he decided to make a movie about industrial design (I would also mention product design). about the people behind the products you use. to name just a few examples: ronan and erwan bouroullec from paris, jonathan Ive from apple, marc newson from london and hella jongerius from rotterdam. the title is objectified. things are seldom that unambiguous. the movie is currently in production and will have its world premiere in early 2009.

objectified logo by build

marc newson – lockheed lounge

hella jongerius – office pets

ronan and erwan bouroullec – rocks

jonathan ive – iphone

One thought on “first helvetified and then objectified – and you can watch it

  1. Marc Newson’s 20-year-old Lockheed Lounge, a curvaceous divan made from aluminum, sold for $968,000 at Sotheby’s in New York, setting a record for the highest price paid in history for furniture by a living designer—he was 42 at the time. At Design Miami, all 12 of his limited-edition Chop Top tables sold for $170,000 each—a day before the fair opened its doors to the public. He’s doin’ kinda well!