can a book look into the future?

futur-s-8-book

yesterday evening I attended “an evening spent understanding how to add value to your innovation and design process” at the soho gallery, west london.

fitch-cocktail-party

the event was hosted by fitch, multidisciplinary design consultancy with focus on the consumer and peclersparis, styling and trend forecasting agency. I popped in a bit late (I have been in the office till 6pm) and missed the beginning. but francoise serralta, strategic research and planning director from peclersparis presented 4 key trends (flamboyance, emergence and 2 other which I cant remember) and lucy unger from fitch spoke about the design process from trends to reality. the guests were starring on a detailed presentation full of Images of trends. I am always impressed when people find the right words to describe something (these people know how to do it) but in between I had to smirk. how can you describe tom price‘s meltdownchair as reticular design? altogether It was a delightful evening but again I ask myself: can a book look into the future?

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