last thursday. design in detail, an event in eindhoven, presented by design concept brainport, platform for design and technology.
the issue: how can a city be considered a design city when it’s appearance suggests it otherwise? ambition: revitalisation of the retailarea.
marie-josée lacroix, design commissioner of the city of montreal, was giving a speech at this event. she described the dramatic improvement of montreal’s image after the city had sponsored a design award. the awards purpose was to motivate designers and the retail industry to work together to make the city of montreal appear more attractive. the resulting concept aimed at improving city life. the goal of her speech was to discuss such an award as an idea for the city of eindhoven. I don’t think that a lot of people would disagree when I say that eindhoven is probably the shabbiest city in the netherlands. so, bring it on. It can’t do any harm.
location: witte dame haal
design in detail award 2009 – will it work?
ingrid van der wacht from design connection brainport
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