design academy eindhoven: teachers become puppeteers

I didn’t study at the Design Academy. But I went there many times. For the diversity, the innovation, the motivation and most of all for the exceptional content that comes from the institute. If I would have know about DAE earlier, I would have chosen to go there. My reasons? Let’s not talk just about the outcome, the great projects, but the focus, network and professional advice. Under the former artistic director Lidewij Edelkoort the selection of content and future students was made by tutors that are designers themselves. Something that was still believed in. Until now, it seems.